A2 Music Video Preliminary

I created a Preliminary music video to the song 'keep on moving' by five with Josh Smith and Megan Gowman.




What have you learnt about creating a music video?!

Compared to creating a thriller opening, creating a music video serves a different purpose so from creating a music video I learnt that it has to be approached in a different way. Not just within the conventions changing, the way which we film it through different shots, angles and camera movement but also the way we edited the footage. Whilst creating a thriller, conventions required us to use short takes, quick cuts and lots of close ups. Whilst creating this music video we were able to be a lot more creative with the shots we used, like two shots, pans and we were able to use long takes. So I learnt that we could be a lot more creative with shots in this video. I also learnt that if you don’t know the song’s lyrics it becomes clear when you come to the editing process as the lip syncing isn’t in time.  

How did you work within your new group?!

I worked well with my new group, I think having a change around meant that different ideas were shared and I was able to learn from other people. Also because we all knew one another it made it easier to share ideas and criticize if we didn’t like the way it was being done.

How did you use technology?!

I used technology by using a HD camera to film the footage needed to edit, which we did on the software Final Cut Pro. I used the camera in different ways, two shots, long shots, pans and mid shots. These different shots were used to create a more versatile piece. The editing software was used much alike it was when we created our thriller opening, to put the clips together, add effects and make the film look professional. We added the black and white affect to the footage which was ‘outtakes’ and ‘behind the scenes’ to make it look more professional and like the pop genre.   

Did you do any research or planning prior to this production?!

No proper research was done before we created this video, so that we could learn through experience what creates a good pop video. We did watch the actual music video five made to the song keep on moving to see what our final product would have to match. By constructing no real research before I think I learnt more about pop videos, and will show a contrast to our final piece when this has been created.

What representations are shown in your music video?!

We represented boy bands, as it is all very cheesy and poppy. We thought by having the five of us in the video it would show this representation as boy bands are very united. Also by having the synchronised dancing, coming together to one place at the beginning and jumping off the bench together we represented this. Also by showing the behind the scene footage it shows how much fun a group can have, also representing boy bands. We also chose to wear the same coloured T-shirts which meant that we were shown to be a group.

How have you met the pop genre?!

We have shown the pop genre by representing the stereotypes of boy bands, through the variety of camera shots used and the way we edited it together. Although not exactly how pop genre is shown we managed to create a music video which represented it in some ways. Also as mentioned before the black and white affect is used on pop videos to show that it is like a flashback or doesn’t fit with the video. “Moves like Jagger” by Marron 5 and “The A team” by Ed Sheeran use the black and white effect.

What are your strengths and weaknesses?!

I am stronger when it comes to filming ideas, what types of shots to use for example it was my idea to do the pan when we stood in a circle. I think I’m not as strong when it comes to putting effects on the footage as I’m still not 100% sure how to use everything on Final Cut Pro.

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